Are you tired of bothering people with marketing emails? There may be a better way to market your product that is right at your fingertips: your customer support. Support is one of the best marketing strategies around.
Try to view your customers as ambassadors. Most people tend to recommend things they have had good experiences with. Whether it concerns cool spots for a weekend getaway, great wine, time-saving software, or anything else – personal accounts are your most powerful tool.
If one of your customers is contacting you for help, this is a perfect opportunity to shine! Offering a helpful and timely response will remind your customer how great and useful your product is. Good customer support can lead customers to recommend your product to others. As we all know: Word of mouth is the best marketing.